Consumers are constantly finding new ways to bring in new shoppers to wear their brands. Instead of buying, customers are given the opportunity to rent clothing. It could be described as Netflix for clothes: a subscription service which allows fashion-conscious shoppers to simply stroll into their favorite high street store and rent that must-have jacket, accessory or party dress straight off the rail, all for a flat monthly fee.
Done up in laced tights and a high-slit skirt, actress Kristen Stewart discovered her inner Italian bombshell in Chanel’s “Paris In Rome” ad campaign. Shot by Karl Lagerfeld, he captured very different look the public is use to seeing the former “Twilight” star, Stewart has now become one of Karl Lagerfeld’s favorite muse.
When I first arrived in California a few months ago, I went to Disneyland for the first time for my birthday! (November 21st)
After a year spent abroad in London, the Victoria’s Secret Fashion Show returned to the U.S. this year—to its “birthplace,” New York City. The models are the most famous on earth: Kendall! Gigi! Joan! Candice! The performers, the hottest on the planet: The Weeknd! Selena! The show, which taped Tuesday night, will not air on television until December, but take a look now at all the behind-the-scenes action, as the models and Angels prepared for one of fashion’s biggest nights.
The Tahitia Allante clothing boutique’s Luxe Collection is now available in the online shop! Created for the luxury girl who loves to look stylish during a night out on the town, these amazing but simple pieces look great on anyone no matter what your style is!
For her capacity to work Dior haute couture and mass-market sneakers with equal ease and flair, Rihanna is proving herself to be one of the most versatile celebrity ambassadors out there — and one with a particular prowess for moving product. Reporting its third-quarter sales figures on Friday morning, Puma repeatedly called out the early success of Rihanna’s work as its campaign star and women’s creative director.
“I’m not coming out with any products that are called contouring,” Bobbi Brown said on stage at our New York City conference, “How to Make It in Fashion,” on Friday. “It’s not what I believe in.” Brown, who launched her career in the ’80s as a freelance makeup artist and then as the founder of her eponymous cosmetics line, finds beauty in authenticity. So the currently coveted contouring technique isn’t exactly on-brand for Brown. “It says that there’s something wrong with your face as is and there is nothing wrong with it,” she said. “Contouring is good when you’re onstage, at a fashion shoot or on the runway. It’s almost like a car wreck when you’re watching people do contouring on YouTube. Yes, they have changed their face but they don’t really look so good. I think it’s ridiculous and people look like they have dirt on their face.” Sticking to her brand’s core mission — “being comfortable in your skin and feeling good about who you are” — is key to its success, she said.
How do you build buzz for an H&M designer collaboration? By this point — 14 years and 19 designers in, beginning with Karl Lagerfeld in 2004 — H&M knows. First, there’s the big announcement, which Alexander Wang did at a surprise party at Coachella in 2014 and which Balmain’s Olivier Rousteing did on the Billboard Music Awards red carpet this May, models Kendall Jenner and Jourdan Dunn at his side in looks from the collection. In the months that follow, there are dozens of interviews, editorials and promotions in magazines and on social media; the release of the first campaign image, then the full campaign; the reveal of the full lookbook, followed by a full catalog of items with prices; a press conference involving an interview with the designer; an elaborately produced and celebrity-studded runway show; and then, on launch day (Nov. 5), the parade of stories about clothes flying off the racks, interviews with bewildered sales associates, links to items selling for outrageous markups on Ebay, etc., etc. That there is a two-week delay between the show and the collection launch seems one of the cleverest moves of all (and one frequently employed by Apple): by the time the collection hit stores, whatever restraint would-be shoppers wanted to impose on themselves has likely evaporated.
Blogger/entrepreneur Krissy from the blog allthingsaddictedtobeauty.com decided to create a body care line called Luxe Oil because of her frustration with the popular commercial products that did not deliver when it came to catering to proper skin care for someone suffering from common skin issues like eczema and dry skin.
Buenos Aires in the Fifties — what Mark Badgley lovingly referred to as “the Paris of South America” — was the starting point for his and James Mischka’s glamorous fallbridal collection, which contained princess styles and slinky siren gowns in sleeveless and strapless silhouettes. “Even when the dresses have volume, they’re light as a feather,” Badgley said of the lineup, done in tulle, silk chiffon, georgette and mikado. “We always do the pinky test.” Bejeweled and opulent, most of the gowns were worked with metallic lace, sequins, beading and sheer illusion detailing — and some had a retro vibe with embroideries inspired by vintage diamonds.